Sonder
n. the realisation that every passerby is living a life as vivid and complex as your own.
Beta Mobility runs Sonder on movement data you already hold and the timetable you already publish. It shows where people travel, where the timetable does not follow them, and which mix of services would. Beta sells neither vehicles nor software, so the answer is not decided before the data is in.
Your movement data, in whatever form you hold it. Your timetable, usually as GTFS. And the question on your desk: a corridor that fills up at eight, a district with no bus after ten, a feeder line someone wants funded.
We load the first two and build the walkthrough around the third. Nothing to install, nothing to sign up for.
A vehicle maker's planning tool ends up recommending a vehicle. Most gaps are closed better by a mix: a rerouted line, an on-demand shuttle after ten, a bike share station at the far end of a corridor, or nothing new at all. Sonder puts those options side by side on the same demand.
A report answers the question you asked when you commissioned it. A scenario you can change during the meeting answers the one being asked now.
The busiest corridor in this city, hour by hour, against the departures scheduled within a short walk of where it starts. Where the two lines part is where a planner starts looking.
One map, one dataset, four tabs. Every score points back to the trips behind it.
Every figure in Sonder carries a label saying how it was made.
A figure built from several inputs takes the weakest label of the lot. A figure that would need a factor nobody has supplied stays empty, with the reason next to it.
To move the assumed figures toward measured ones we need two things from you: a way to turn the weights in your movement data into counted trips, and your own cost and fare parameters in place of ours.
Observed demand over the streets it uses, weekday morning
Network and gaps, one gap selected
An illustrative preset zone; the figures beside it are assumed
The business case for a preset scenario. Every cost tile is marked Assumed. The return side is empty until served demand can be counted.Tell us what you are deciding and what data you hold. We tell you what a walkthrough on your data would show, and what it cannot show yet.
Book a walkthroughBeta Mobility is a Nordic mobility advisory and consultancy focused on new and sustainable mobility. Beta is based in Oslo and Copenhagen and works with public and private actors.